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Taurine has been more than two years the market downturn is expected to recover again. Market information suggests that the current year export volume of China’s taurine considerable increase periodically in short supply situation, prices may also rise, the market is the better direction.

Market is expected to recover According to statistics, China has more than 40 manufacturers of taurine, which holds the approval of taurine drug production number for 20, there are more than 20 chemical production of taurine. Most of these enterprises ethanolamine method used to produce a total annual production capacity of about 1 million tons, annual output of about 3,000 tons.

Since taurine easy to get raw materials, process is simple, invest in small and most of the exports of products suitable for production of small and medium enterprises, many small and medium enterprises and township enterprises are optimistic about the product, have invested in the development of taurine, on the new production lines. In the 20 years time, production and sales situation in the country has experienced several taurine ups and downs, the market at intervals of 3 to 4 years will be repeated threat of “the increased demand expansion of production market saturation falling prices production declines,” the vicious circle.

This cycle has recently appeared in early 2002, when sales booming, export the red hot market again, sudden changes of taurine, exports, prices have also plummeted, from more than 20 yuan per kilogram dropped to 16.5 yuan. The next two years, the market slump, prices falling continuously, the minimum had reached 15 yuan per kilogram of historic lows. Market price below cost, so that a number of taurine production enterprises in China suffered heavy losses, most factory overstock, was forced to stop production. Now, this one low tide will soon be over, the market demand but also return to the starting point.

The cycle of vicious circle Relevant experts believe that taurine application scope is wide, the market prospect is broad. At present, the world’s annual consumption of taurine has been more than 15,000 tons, of which 80% or more additives for food and nutrition, consumer mainly concentrated in the United States, Western Europe and Southeast Asia and other countries. The United States is the world’s production and consumption of taurine’s largest country, its application has mainly shifted to the original medicinal food additives and nutritional health care products mainly to become popular consumer goods. At present, the United States, Japan and other countries have expressly provided for infants and children’s food must be added taurine.

In contrast, China’s production and application of taurine has a significant gap. China’s officially approved in 1990, Taurine as a food additive, allowing added to dairy products, beverages, condiments, and soy products in the. At present, China’s annual output of about 3,000 tons of taurine, 90% for export, accounting for 5% of medicinal, food additives, accounting for 5%. From the above data we can see that, taurine is a promising product, both in the export oriented or inward applications, has great potential.

Taurine due process is simple, rich in raw materials, investment in small and do not pollute the environment, most products export, funds withdrawn from circulation faster, a lot of investors keen to invest in taurine, resulting in a period of more than 20 years triggered a number of times taurine heat. The rapid expansion of production capacity, a significant increase in production, so that manufacturers have been fighting a price war, resulting in an already mature market in our country taurine into a vicious cycle, that is, when the swarm of export brisk sales, prices fall gone out of business.

A two pronged way of governance Taurine view of the current market conditions, the experts must be internal and external integration, through the expansion of export markets and expand domestic consumption, bigger and taurine industry. From the international markets in recent years, increasing demand for taurine. Over the years, the Western developed countries, the long term use of animals and bone meal, offal and other feed additives made. Since Europe, Japan and the United States and Canada found that mad cow disease, people have found animal bone meal and other feed additives is an important reason leading to mad cow disease occurred, so have to stop the use of such feed additives, use of synthetic chemicals, such as taurine, etc. as feed additives.

In the long run, despite the international market prospects of taurine, but the many ups and downs of China’s exports of taurine is not conducive to the market to cultivate. The production of taurine in China more than 40 enterprises in the normal production of enterprises accounted for only 1 3. There is a lot of small scale enterprises, technology and management level is not high, not high cost. To vie for the export share, between enterprises, “fratricide” It’s hard to avoid. Therefore, taurine industry in China is only consolidate the current production resources, develop economies of scale, the formation of intensive production, can in an invincible position in international competition.

In enhancing enterprise competitiveness, expand exports, it is also to expand domestic consumption should be an issue. China for food additives, taurine is only 5% of total production, while the taurine in the international community has been widely used in milk, dairy products, beverages, supplements, complex monosodium glutamate and certain specific foods, and gradually extended to agriculture, aquaculture, chemical industry and other fields. In this sense, China itself is a huge potential market.

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Structure your company should spearhead your capital raising initiative. Make sure that your corporate layout is conducive to creating and retaining investor and venture capitalist attention. You should have a solid and elite executive team composed of the best of the best that your industry has to offer and if you can’t attract those in the upper echelon of your business genre, you need to take an active approach to branding them as experts using on and offline PR campaigns labeling yourselves as industry experts who are innovating industry changing solutions. Create a stir, be controversial (but not offensive) and be ready to back up your stir with empirical evidence of your knowledge and success. You should have an advisory board and board of directors composed of industry specialists. Each individual should represent a forte that makes investors start to salivate when they are reading the bio section of your business plan. They should be able to contribute with contract negotiation, strong alliance introduction capabilities and more. When choosing professionals to fill the void of adviser and director positions you should think in terms of corporate ‘growth’ and ’stabilization’.

Next you want to make sure that your entity is prepared to receive debt and/or equity capital. You’ll need a solid business plan, don’t write it yourself, you’ll only hinder your ability to raise capital. Call a professional to write your strategic business plan. Next you’ll need a way to distribute equity or debt shares, a Private Placement Memorandum is the most common mechanism for helping companies raise capital quickly and easily while staying within the regulation guidelines of the SEC. Your PPM must be written by a professional to deliver the ultimate protection for your company while simultaneously spelling out the technical intricacies of your business to the investor.

Now that your company is structured properly, you have a business plan and a PPM, you are ready to start raising capital. Your first call should be to a corporate turnaround consultant with an arsenal of global funding contacts composed of all the necessary contacts such as: venture capital firms, private equity firms, angel investors, private investors, accredited investors, structured finance firms and so on. This turnaround consultant, if they are part of an established firm (always use a small boutique firm if you can find one, they are much more affective and one on one than the larger firms and tend to get the job done quicker without the headaches) they will have a service call and ‘Investor Finder’ service. They will reach into their gargantuan bag of contacts and give you so many funding options your head will spin, thus, making your fund raising efforts fast and painless.

Now that you achieved your first round of fund raising it’s time to get serious. Yes! It’s time to take your company public. Stay away from Pink Sheets and Reverse Mergers, you’ll only regret it. If you are a smaller business or a startup, your best bet is the OTCBB. Go back to your turnaround consultant and have them start putting you through the sec audit, sec registration, FINRA registration and Market Maker joint venture and S1 filing. They should be able to handle the entire ‘going public’ process for you and in 4 to 7 months, you’re public and trading.

Be sure to take advantage of the multitude of strategies to capitalize off of your securities. Remember there are many ways to capitalize off of your shares, selling shares through your market maker, continuously engaging in heavy PR to stabilize and enhance your stock price and another way that many entrepreneurs don’t consider as an option when raising capital, the almighty hedge lender will can lend your company money against your collateralized securities. Yes! Use your stock as security for financing. After you pay off the loan, line of credit or lease you get those shares back (be sure that your lawyer audits your contract with the lender to keep away from any convertible stock clauses). So now you are raising capital by selling stock as well as the ‘on demand’ loan or loc concept of security backed lending.

Congratulations! You’ve just completed ‘Real’ corporate finance 101! Now get out there, put your company together and start raising the capital you need.

For Corporate Consulting or Investor Finder Services, call Princeton Corporate Solutions at 267-233-0183Take Your Company Public the easy way!