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In the second part of this series, we look at the potential for more modernization in 4G. This time, we move from the innovative Google and its superb Android OS to what software giant Microsoft has on offer with the release of their latest mobile operating system – Windows Phone 7. With the latest manifestation of Windows Phone, comes the integration of numerous Microsoft platforms – Xbox Live in particular, so let’s see what this innovation is likely to mean for gamers in particular.

The much loved Xbox Live is a great addition to the mobile platform and, I think, signals a significant step not only for gamers, but for a convergence of a previously ‘non-portable’ product with a mobile device. Xbox Live users will be able to play games on their powerful new mobile devices whilst interacting and perhaps even playing against Xbox Live users on mobile and non-mobile platforms alike. This is an exciting innovation for gamers across America. Ok, so portable gaming is nothing new in itself, but what makes this so technologically innovative is that Microsoft will be the first to achieve this integration at a platform level, thus bridging the gap between mobile and home based platforms. Xbox Live is thought by many as essential to the ultimate success of the WP7 itself.

Moving on to other potential game changers for retailers and look no further than mobile ticketing and payments, transport agencies, banks and more. Mobile ticketing eliminates traditional paper tickets, instead sending them to mobile phones via SMS or MMS messaging. Already implemented for use at music concerts, sporting events, and even for plane tickets, this method of ticketing is being well received by many. The possibilities for such a system are potentially limitless with their benefits mutually inclusive, with costs reduced across the board.

Mobile payment has been seen in fairly restricted forms thus far, though the potential and future plans for mobile payment systems appear set to become widespread. Mobile payment offers a form of paying for purchases without having to physically use cards or cash, as they’re all integrated into a single payment system.

Contemporarily, such systems exist only online through companies like PayPal and Google Checkout. In the near future though, technology known near field communication will allow consumers to pay through Eftpos of credit cards by simply swiping their mobile phones. Such a system would truly integrate the mobile phone with a wallet, potentially ensuring more widespread consumer penetration.

This article was written by Alex Speirs of TXT2GET, an SMS mobile marketing company. For more free insights into industry trends and new technology, visit the TXT2GET blog.